WBA participated in the HANNOVER MESSE 2025 in Germany. “Shaping the Future with Technology” was the HANNOVER MESSE 2025 theme this year. From 31 March to 4 April, 127.000 visitors from 150 countries had the chance to inform themselves on the latest state of the art of technologies, on new products and companies supplying these.

Tech show, business exhibition and platform for economic policy dialogue between partners: that was HANNOVER MESSE 2025. The world’s most important industrial trade fair has been emanating positive signals this year: artificial intelligence (AI), automation, digitalization, and electrification are driving quantum leaps in industry efficiency.

WBA was represented by the VDMA, which is the Machinery and Equipment Manufacturers Association. They both had been part of the “Smart Manufacturing” show.

Raising awareness with regard to danger and damages caused by counterfeit products and how to detect them, was among the aims of the WBA participation. The WBA App is an easy to use and reliable means to identify counterfeit bearings. Thus, the App and the WBA hand-out were made available to the visitors of the VDMA booth.

“With the WBA App developed as part of the „Stop Fake Bearings“ initiative, all end customers, dealers and manufacturers can use the oneIDentity+ service platform which offers a centrally accessible, simple option for an initial authenticity check of bearings from leading manufacturers.“, says Ingrid Bichelmeir-Böhn, Schaeffler Global Brand Protection, and Chairwoman of the WBA Authentication System Committee.