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Smart solution enables brand authentication

NETHERLANDS – NFC smart security solutions will be included in the World Customs Organization’s (WCO) Interface Public Members (IPM) Connected anti-counterfeiting program. IPM is the WCO’s on-line tool to combat counterfeiting by providing customs officers with key operational product information to help them distinguish between genuine and fake products. Brand owners or rights holders can apply NFC tags to protect their products at the point of manufacture. These secure NFC tags can be used to deliver details on the product.

With NFC tags genuine products can be quickly and reliably verified at any point in the supply chain by an NFC-enabled device, such as a smartphone or a computer with a connected reader. As goods pass international borders customs officials using the WCO’s IPM web or mobile application will be able to dynamically spot-check the authenticity of the product by cross referencing real-time information provided by the brand owners. With many existing anti-counterfeiting technologies, such as bar codes and holograms, already being duplicated by counterfeiters NFC is quickly emerging as the next force in brand authentication and source-to-sale channel traceability.

Helpful tool for customs officials
“Being able to offer our secure and fully standardized NFC solutions to the WCO IPM program is a significant development and ensures that technology remains at the forefront of the fight against global counterfeiting,” said Matthias Poppel, general manager, secure mobility and retail, NXP Semiconductors. “Over 70 percent of all counterfeit seizures in the world are processed by customs officials on the front line. Having a simple, yet highly effective way to instantly verify the authenticity of a product, using NFC tags and a secure NFC-enabled smartphone for example, will help streamline the international customs process and provide a deterrent for would-be counterfeiters.”

According to the International Chamber of Commerce global financial losses from counterfeiting soared to $1 trillion in 2013 and losses are forecast to jump to $2.3 trillion by 2018. Global counterfeiting is accelerating rapidly at a double-digit rate and already impacts many industries such as fashion; food and beverages; FMCGs; electronics; and, pharmaceuticals.