SWEDEN – Since its launch two years ago, the app SKF Authenticate has helped to identify fake bearings. 50 percent of all requests were determined counterfeits. The application for smartphones allows users to get in direct contact with SKF for product authenticity verification.
The application has proven to be very important as it provides a quick and safe way for individuals and/or companies to receive assurance about the authenticity of a product. SKF receives thousands of verification requests per year. The requests are coming from bearing users representing all industry segments and geographical locations. Even private individuals take use of the verification service via the app, mostly this is related to having bought an SKF product online.
The purpose behind SKF Authenticate is to provide a swift, reliable and easy to use verification service. It is free and the app is available to download for both iPhone and Android devices. From the app the user can take pictures of the suspect product, send their contact information and provide information about where the product was purchased. By pushing the send button everything is sent for authenticity verification, SKF is normally able to respond to the requestor within a few hours and the service is available 24 hours a day, seven days a week.
Mandatory as a sales tool
Since its launch it is mandatory for sales personnel to have the app on their phone, showing the app to customers and to encourage usage, says one German SKF sales manager: “The app is great, it is so practical to use while on the road, most people nowadays are connected to the internet via their phones, for us to have the ability to request verification support standing beside a machine or in a customer’s warehouse is of great importance for the customer and for SKF. We have also advertised the app in various trade magazines, to promote it externally. The number of verification requests have significantly increased since it was introduced.